Automation Meets Revenue Growth: Silver Collection Hotel

Silver Collection Hotel, located in the heart of Arlington, Virginia, was built on the idea that hospitality can be modern, seamless, and fully automated. From keyless check-in to voice-activated room controls, the hotel’s operations were designed to minimize manual intervention while delivering an exceptional guest experience.

However, their pricing strategy hadn’t kept pace with their operational innovation. Rates were still being managed manually by their small team, requiring hours of updates across different room types and date ranges. As demand patterns shifted—especially around special events—they often missed opportunities to fully capture high-demand nights.

The hotel’s leadership team recognized that to match their automated guest experience, they needed an equally sophisticated, automated pricing solution.

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The Solution

Silver Collection Hotel partnered with Ramsi to bring dynamic, AI-driven pricing to their property. Ramsi’s platform seamlessly integrated with their existing PMS and began:

  • Adjusting rates automatically throughout the day based on booking pace, weather, competitor activity, and local events.
  • Providing a clear, user-friendly dashboard so the team could monitor performance without having to manage pricing manually.
  • Ensuring rates were always competitive and optimized, without the need for human intervention.

This partnership allowed the hotel to extend their philosophy of automation into one of the most critical areas of their business: revenue management.

The Results

Since implementing Ramsi, Silver Collection Hotel has seen outstanding results:
 

  • A 70% increase in average rate for a major special event night compared to the same date the previous year.
  • Significant revenue growth across their peak season, as automated pricing captured demand surges they previously missed.
  • A dramatic reduction in time spent on manual rate changes—freeing their team to focus on enhancing guest experiences and marketing efforts.
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“Ramsi gave us exactly what we needed—pricing that’s as smart and automated as the rest of our hotel. We’re capturing demand in ways we never could before, and the results speak for themselves.”

— Robert Rajecsky, VP of Hospitality, Silver Companies