Customer story
Yorktown Beach HotelFrom Time-Saving to Revenue Growth
“
Ramsi has been a fantastic group to work with. I can't tell you how much more efficient I feel like I am with my time. I highly recommend the service and look forward to working with them for many years to come.
Matt BoweryOwner and General Manager, Yorktown Beach Hotel
The Challenge
Yorktown Beach Hotel, a charming hotel located on the York River in Yorktown, Virginia, faced significant challenges in managing their room pricing strategy:
- Manual pricing was time-consuming and complex, with the owner and general manager, Matt Bowery, spending countless hours each week adjusting room rates for multiple room types over their long booking window.
- As the only hotel in Yorktown, they lacked benchmarks for setting competitive rates.
- The leisure-driven market required quick responses to weather changes and last-minute cancellations to avoid revenue losses.
This combination of factors made it critical for the hotel to find a more efficient and effective pricing strategy to remain competitive.
The Solution
Yorktown Beach Hotel partnered with Ramsi to implement a dynamic, autonomous room pricing solution. The service provided:
- Automated price adjustments based on real-time booking activity, updated 6 times a day.
- A user-friendly interface that allowed Matt to easily oversee the pricing strategy.
- Consistently optimized pricing that captures future demand trends without manual intervention.
The Results
Since implementing Ramsi, Yorktown Beach Hotel has experienced remarkable improvements:
- The hotel's revenue grew by 21% in 2023 compared to 2022. In the first six months of 2024, revenue has grown 11% year-over-year.
- Matt has completely eliminated the time previously spent on manual pricing adjustments, allowing him to focus on other critical aspects of hotel management.
- The automated system ensures that room rates are always optimized, capturing future dates and responding to demand changes seamlessly. Curious what Ramsi would find at your property? See a free hotel revenue analysis.
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